ertisers should produce high quality, entertaining socially conscience ad campaigns. Women are featured predominately in weight- loss advertisements. Women on television commercials are most often portrayed as housewives. As a result, women are shown as not being in control. Furthermore, girls in advertisements are often seen playing house while little boys are seen with trucks and action figures.Judging from these viewpoints the mass media has reflected negative images of women on television to the point of distorting womens views of their own gender identity. The ramifications of the images that the mass media bombards young women with indicates that the television has become a source for negative understanding of gender roles among young women. The conclusion of the above stated facts is that young women are exposed to gender stereotypes on television causing negative understanding of gender roles. As has been shown television should make an attempt to provide more positive gender identity is for young women and represent women on television in more realistic ways, should stop reinforcing negative stereotypes of women, and stop portraying women as sex objects in advertising. For all these reasons, society should have a deep concern with the gender roles that young women are learning from television...
