imply that smoking is very attractive or show cigarette in the mouth in advertisings. Furthermore, cigarette promotion should not imply that smoking is associated with rich, fashionable and successful people. Finally, smoking should not be associated with masculinity or femininity, or with social, sexual, romantic and business success.In recent years legislations became stricter and recent directives from the European Community are proposing prohibiting promotion except at the point of sale. European parliament took many other measures against smoking such as increasing health warning on packets, ensuring maximum consumer information and setting up citizen charter for the right and protection of consumers in 1990s. Furthermore, European parliament set limits on the amount of tar, nicotine and carbon monoxide contained in cigarettes and banned ammonia compounds which increase cigarettes addictive effects. In addition most countries such as Italy or Finland, banned cigarette advertisements. In many countries, like Norway, the consumption of cigarettes remained unchanged, 21 years (in 1996) after the advertisement ban (Luik page 30).Furthermore, further controls are likely in United Kingdom, following the government White Paper on smoking. Furthermore, Framework Convention on Tobacco Control has been negotiated with the 191 Member States of the World Health Organization (WHO) with the result that regulatory pressures on the tobacco industry will be imposed. Furthermore, WHO has recently stopped investments in corporations associated with tobacco industry due to growing awareness of the efforts of tobacco companies in the past, to hide evidence about the health risks of smoking, due to the targeting of teenagers in tobacco advertising campaigns and because they consider tobacco as an unethical product. Furthermore, six U.S. states, ten major municipalities, major institutional funds, and more than fifteen colleges and universities have ...
