flavor to suit the taste buds of each nationality. Yet, Woodruff stuck to his belief in the universal appeal of Cokes single secret, formula. Unfortunately, the bottling practices in Europe were not as sanitary as those employed in America. Consequently, those who drank the Coca-Cola in Europe, in 1922, was met with disaster. (Pendergrast p.170) Unfortunately, the bottling practices in Europe were not as sanitary as those employed in America. Consequently, those who drank the Coca-Cola in Europe ended up getting quite ill. Back in the United States, having been cleared from any suspicion of utilizing cocaine in its formulation, Coke reestablished its relationship with the arm forces. This proved to be a key component in Coca-Colas success overseas. By the early twentieth century, Coca-Cola was visible through out all areas of American Life.It was during World War II that Coke deluged the globe. It also marked a significant period of history for the beverages foreign interests. Woodruff thought that even if the company lost money, Coke should be made available to the armed forces. After the attack on Pearl Harbor, Woodruff declared Coca-Colas wartime policy: we will see that everyman in uniform gets a bottle of Coke for five cents, wherever he is and whatever it costs. (Kahn p.15) The war department agreed that such a move would provide a boost of morale for its troops. Thus, wherever the American GIs went, so went Coca-Cola. It was considered a morale booster and an emblem of home for the homesick soldiers. In the course of the war they managed to drink five billion bottles of Coke. (Pendergrast p. 206) In 1943, General Dwight D Eisenhower requested that the War Department establish 10 bottling plants. (Pendergrast p.206) By the end of the war they had the government fund the installation of sixty-four bottling plants behind allied lines. As soon as the battlefront moved, so would the bottling company. During Cokes invo...
