for even large-size or medium-size Indian companies who are confronted by Multinationals. (www.corpwatch.org p. 5) Presumably, competition would not allow this to happen, but the battle between local producers and multinationals is equivalent to a wrestling match between a midget and a Japanese Sumo wrestler. You can say that both of them have a level playing field, but the midget is not built like the Sumo wrestler, he is fighting a losing battle. Increasingly, multinational corporations like Coca-Cola are trying ruling the world. Many governments are, in effect, relinquishing control over their countries' economic and social agendas to globalization and the corporate agenda, as can be seen by Coca-Colas reentry into the Indian market in 1988. (www.corpwatch.org p. 4) Coca-Cola has moved deliberately to overcome barriers to its expansion. As for its overall global success, Coca-Cola is known to have one of the worlds most sophisticated marketing strategies. Around the globe, throughout diverse and often bewildering emerging market economies, Coca-Cola has rapidly achieved market leadership. There is no question that Coca-Cola has succeeded in its goal to become a dominant global force, but at whos expense? The company invades local cultures and takes advantage of the vulnerability of developing nations, allowing them to push their product upon the people of these countries. At the same time, they are moving to circumvent national governments to provide for favorable production and retail circumstances. The regulatory agencies of most of these governments are caving in to the New World Order of globalization, allowing corporations like Coca-Cola to assume an ever more stateless quality, leaving them less accountable to any government anywhere and more able to conduct business any way they feel necessary to succeed.The Coca-Cola Company:And its Relationship with the Greater Whole...
