eds various product mixes. MSO has a great plan, as mentioned in Chapter 21, this is very important for success. MSO has a broad media platform, highly experienced and creative personnel and an extensive product line. They have captured a niche of do-it yourself and Martha followers as many companies are trying to do today. EDS, the company I work for is doing the same thing with catchy Computer Consulting Service commercials and magazineads. Giving the consumer the companys can do anything attitude. References If you need to type anything after the reference list then start it on this page References Retrieved from the World Wide Web: http://Martha Stewart (May, 2001). Martha Stewart's "Its a Good Thing" . Retrieved May 4, 2001 from the World Wide Web: http://MarthaStewart.comMcCarthy, Jerome E. & Perrault, William D. (1999). Basic Marketing A Global-Managerial Approach. Boston, Ma: Irwin Mcgraw-Hill. If you need to type anything after the reference list then start it on this page...
