viewed by each party involved in the conferencing.(Reese 5) Advertisement campaigns for videoconferencing seem to be aimed at two general themes: bringing people face-to-face that are miles apart, in order for your business to be operated more efficiently and that videoconferencing cuts travel expenses and travel time for the employer. For example, Sharp’s ad campaign states: “Videoconferencing has made it possible to evaluate and react to information faster—so now you can operate your business better, faster and more responsively. Sharp’s is proud to offer the latest in affordable, “plug-and-play” corporate videoconferencing equipment and services. Using Polycom’s latest technology, Sharp’s lets you meet face-to-face with clients and business partners while avoiding the expense and worries of traveling around the globe.” (“Sharp ad” 1)Telechoice focuses on face-to-face meetings between businesses and clients and between different branches of a business. Their advertising campaign states: “Telechoice brings your team face-to-face fast. Need to meet up with your client in Chicago? Want an update from your manufacturing plant in Idaho? Looking to train your sales reps in the southeastern regions?” (“Telechoice ad” 1)Videoconferencing promises many benefits for businesses. It provides global communication networks, without leaving your own conference room. This cuts down on travel expenses for the business, making the business more profitable. Videoconferencing also allows information to be transmitted more swiftly and this allows businesses to operate at a faster rate and be more competitive in today's fast paced business world. These benefits are all included in advertisements for videoconferencing.Yet, one advantage that is not included in advertisements is the benefits that employees receive. Utilizing the technology of videoconfere...
