r purchasers. The Ad and the Ego goes on to demonstrate the link between our debased public discourse and a culturewhich defines freedom as consumer choice rather than civic deliberation. It analyzes the "selling" ofpolitical beliefs to demonstrate how citizenship has increasingly been replaced by spectatorship, civilsociety by consumer culture. The Ad and the Ego makes the critical connections between the rise of consumerism, environmentaldegradation and our blind commitment to economic growth at any cost. This pathbreaking new film willhelp students of communications, sociology, psychology, marketing and business ethics better understandthe central role of advertising in our society and our psyches....
