passive receptors of such mass-produced symbols and they are interpreted within the historical discourses of the receiving nations. The claim of an Americanisation of consumption patterns is not strictly correct because the dominant financial powers throughout the globe all produce cultural artefacts that are part of a capitalist consumer ideology. However Americanisation is a term that could be used in terms of the creation of a global culture without reference, the culture ideology of consumption.Word Count: 2215. ...
