porting. EEBT believes that the major media companies such as television networks, newspapers, and magazines are owned by a select group of extremely wealthy and conservative individuals and organizations. It assumes that these wealthy individuals use the media to spread slanted and biased information and that they use the media as a tool of propaganda to reinforce their views and political beliefs onto others. By influencing the views and perspectives featured throughout the media, these individuals are able to superimpose their own conservative philosophy on the public. EEBT assumes that the “political class” are the most influential segment of our society, that they represents only about 20% of the population, and that owners of major media aim their message to this class. The political class is believed to have the most influence on the culture and, therefore, they will exert the most influence on other people. The media wants to project a liberal image, which is encouraged by the owners, because a liberal appearance helps to avoid greater social scrutiny of the very strong, underlying conservative influence on the media.Evidence to support the idea of owners influence has been documented by Michael Parentis in his book Inventing Reality. Parentis found that there is no free market of ideas in the media and that the media would give the illusions providing each member of society an equal voice in the media. In reality, it takes an enormous amount of money to get national exposure. It has also been found that owners of primary media outlets are conservative and are effective in exerting a great deal of control over what opinions and views are promulgated. When asked about his control over his publications, Rupert Murdoch, the owner of the Fox network, a national newspaper, and three professional sports teams, said, “My editors have input, but I make the final decision.” Other examples of conservative ownersh...
