sponse to the countermovement’s successes, new pro-choice organizationswere formed to attract a greater assortment of constituents. Also, existing organizationstook advantage of the concerns raised among pro-choice supporters to increase theirresources and expand their operations. Because the movement had not demobilizedfollowing the 1973 decision, it was in a position to respond to the countermovement’sthreats.The National Abortion Federation was formed in this post-Hyde period. Thisorganization was comprised of clinics and other service providers. Also formed duringthis time was the Friends of Family Planning and Voters for Choice. These two groupswere political action committees specifically formed to counter anti-abortion PACactivities.The threat imposed by the countermovement reinforced both national and localpro-choice organizations. With the exception of the reproductive rights organizations,pro-choice organizations became more professionalized in their leadership and formalizedin their structures. These new changes put the movement in a better position to obtain theresources necessary to act in institutionalized arenas.NARAL needed to counter anti-abortion activities and in order to do that theyneeded to greatly increase their resources, which included money and participants. Theprofessionalization of leadership along with the threatened political environment enabledthe organization to greatly increase these resources. The increase in resources lead to thehiring of more professional leaders and the creating of a bureaucratic organization. Staffmembers now took responsibility for more differentiated functions such as public relations,lobbying and political campaign work.Another key tactic of this time was the development of an advanced direct mailtechnique to raise money and membership. This new technique included the hiring ofprofessionals who could get the message out and deliver the desired results. NAR...
