associate it with either a good connotation or a bad connotation. That is what causes a person or a business to either lose money or turn profit. The other example used is that of the name catfish. Catfish hatchers have recently encountered competition in the fishing industry. It seems as though the Vietnamese are claiming to sell the same catfish product as those in Mississippi. Only they are selling it for a cheaper price. The problem is that the Vietnamese are not selling legitimate catfish. They have even gone so far as to package their product with labels that present itself as being a true domestic product of the United States. Therefore the name catfish, just like Winn-Dixie, Michael Jordan, or Robert Deniro, is being used as a commodity....
