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Gender Roles

the life of a famous play? It’s a rhetorical question that all advertisers ask when publishing an ad, and there isn’t a single person out there that wouldn’t chime in with a resounding “not me.” Of course there are the occasional two, but advertisers aren’t trying to appeal to them anyway. With the use of props, scripts, and characters, the creators can have anyone buying into the story. With just that simple photograph, an entire story has been told, with a moral, or lesson learned. That lesson is “BUY ME”. These ads have one function only and that is to urge buyers in whatever way possible to but their product. Unfortunately, this business has successfully been able to get a hold of and exploit that which all humans want: a better life. It’s too bad that so many willing and even unwilling people have been brainwashed into thinking that that 75-dollar pair of pants is going to bring Tom Cruise to his knees. If only they’d known what we now know. It is all an act, a theatre, with characters that make you want to be them, know them, like them, or even despise them. No matter what the appealing concept is, it’s just a faade. If only they could know what they are really buying into: a money grubbing business with not an ounce of care for the social being. ...

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