ccording to the an article posted SLAM! Sports: “in1999 - The League enters the final season of the millenium on the heels of increased attendance and larger telelvision audiences. Figures from the 1998 season show a increase in attendance of 6.1% as well as a 26.6% increase in TSN television viewers aged 2+. The 1998 Grey Cup game drew 3.06 million viewers, up 20.5% over 1997.” With such figures, one can only imagine the revenues expected from corporate sponsorships. Based on the $20.91 average ticket price, the teams profit would be directly related to the total corporate sponsorship dollars.6. Recomemdation & ConclusionTracing back to the original hypothesis that was stated at the beginning of the research, it appeared clear that the future of professional football here in Ottawa was not favorable to eager investors. With some surprise, the research revealed that there is a possibility for profit just as long as corporate sponsorship is achieved. In addition, we should consider that the salary cap amount chosen for the break even analysis was that of the maximum allowed by the league. In other words, the team would be very competitive and be able to afford some of the best players, staff and overall talent available which give a team success, recognition and more sponsorship. Lansdowne Park is a gold mine no doubt, with a maximum capacity of 30,000, management could easily fit their desired amount of attendance with room for increase in demand.It is precisely this increase in demand which brings about the next point. The one recommendation generated by this research is at par with the second hypothesis and it is seen with in the survey results. The truth behind the hypothesis is that more than half of the total amateur football players is interested in attending games. More importantly, the reason why they don’t go to the games is so different from that of non-football players. Non-athletes don’t go ...
