dan such as Hanes, Nike, and Gatorade may not want to show their commercials during the playoffs due to lack of audience attention. When dealing with college sports TV ratings, people can easily get confused. Despite the fact that local stations will continue to show local college coverage, large stations such as NBC and CBS will cover big name teams. Teams such as Michigan and Notre Dame will always get priority over small name schools. The networks choose games that will be attractive to the viewers and more profitable for them (ESPN.com). Also, from the fan's perspective, they would rather see a Duke/UConn basketball game than see an Illinois/Hawaii basketball game.When it comes to the NCAA Tournament or the big bowl games, the stations can't help it if an underdog team makes it, but for the most part it will usually be the same dominating team year after year. If there were a decrease in TV ratings, it probably would not affect the fans and their perspective of college sports. Many fans have an attraction to a team because they grew up with them or they graduated from that specific college.The trend of a decrease in ratings in the long run can hurt the sports industry not so much on the college level, but in the professional level sports. A lot of the reason for this downward trend cannot be helped. The "unpredictability" of sports and the retirement of players cannot be stopped because it happens naturally. Currently, sports are experiencing many changes in the amount that is brought in and with the whole setup of the games. It will be interesting to see sports TV in the future. In every aspect of life there is an authoritative figure with the power to dictate the rules or regulations for a certain group or area where people work or live. In sports, this authoritative group is called, "management". The management group will set the guidelines for a certain organization and as a result be ultimately responsible for it...
