as probably not the first item on George Steinbrenner's mind. (Associated Press. 1999) All businesses have problems, and the sports business is no exception. Problems of supply and demand, problems linked to profits and losses, problems related to salaries, sales, taxes and so on. (Weiss.1993)Revenues are generated in many ways. Ticket sales, luxury boxes, media and television broadcasting rights, stadium revenues and licensed merchandise sales are all ways an organization can generate revenues to offset all of the costs incurred. The different amounts of revenue dollars have been previously stated. The average media revenue is anywhere from $7 million in TV contracts and $8.5 to $13.4 million per team for national media. However, even though most leagues show substantial revenues, there may certain organizations earning a majority of that which prompts the idea of revenue sharing. In regards to licensing, the Dallas Cowboys logo sells far more than the Cincinnati Bengal's' however, both teams receive the same ration of 1/30th of the league revenues. Ticket sales generate almost 25.9% of revenues in baseball, 18.3% in the NBA, 16% in the NFL, and 22.3% of average revenues in the NHL. Thus the total average revenue that ticket sales generate for professional sports is approximately 21%. Although some teams exceed these percentages, some teams are drastically below that number. Media generates 20.7% in the MLB, 14.4% in the NBA, 42.4% in the NFL and 11% in the NHL. Media generates nearly 22% of all revenues in sports. Stadium revenues which are greatly dependent on the size of the stadiums are minimal but, do contribute to the overall percentage of the revenues. This is where the popularity or success of a team will see one of the biggest affects. In MLB, 12.4% is the average revenue generated through stadiums. However, the Chicago Whitesox have an overwhelming average of 25.5%. The NBA average is approximately 4.2% but,...
