said that the Sky talks should set off alarm bells and described the potential deal as having profound consequences.Alex Ferguson is the manager of the Manchester United Football Club. Manchester United (Man United) that on 26th May 1999, won a unique football treble: The European Cup, The English Premiership and the English FA Cup. It was an amazing achievement won in amazing style by an amazing team. It was, quite literally, the stuff that dreams are made of. But there is something even more amazing than this particular achievement. It is that in an age who very meat increasingly seems to be hype, and short-term action for short-term gain, Man United achieved through long-term vision and planning. Money didnt buy the treble for Man United. Time, wisdom, strategic thinking, a focus on developing young talent, total commitment and a never- say-die attitude did. Sure, Man United spent big, but that was only part of the equation for success.Alex Ferguson is a driven man. A man who knows what he wants, sticks to his plans and is prepared to wait and let things mature. He is known to have a ferocious temper. He drives everyone around him very hard; expects nothing but total commitment from his players. His players know that he will stand by them, that he will never ridicule them in public, that he will defend them to the last. He has time-honoured qualities, often derided in this shiny, new age.One evening, Ryan Giggs mother opened her front door. There was a man there who wanted her son to play for Man United. His name was Alex Ferguson. She knew that Man United was a great club, but Fergusons presence told her something more important; that the manager cared enough to come to her home. The good old days had as many bad days and bad ways. Today, is a great time to be alive. But those of us lucky to play a part in this great period of change should not dismiss the past out of hand. Because there are values that are as valuable today as they...