mographics, and marketing savvy. Basketball has an advantage over all sports due to its ease of being played. All you need is a basketball and a hoop. As long as this holds true, proponents feel basketball will always remain popular. During the NBA’s resurgence during the 1980’s and ‘90’s they, “tapped into the rhythm and mentality among younger sports fans that hadn’t been touched yet.” They built the league and its production values around a generation that was used to viewing basketball in a more in-fashion style than other sports did. Another positive for the NBA is the demographic segments in which it possesses for advertisers. Advertisers are constantly looking for vehicles that deliver young viewers, women, and crossover appeal into a wider audience. All three in which the NBA possesses. Finally, is the marketing savvy in which David Stern brought to the table when he became commissioner of the league. Stern was the first to push the use of sponsors to promote players in commercials, the merchandising push that defines modern sports marketing. With a strong commissioner such as Stern, proponents feel as if he will be able to turn the NBA around.Whether or not the National Basketball Association will adjust to the hardships, in which it has been confronted with over the last three years, will have to wait to be seen. However is sits in a much shallower hole than did Major League Baseball back in 1995....
