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cy of a conditioned stimulus to elicit a conditioned response. Spontaneous Recovery: an increase in the tendency to perform an extinguished response after a time interval in which neither conditioned stimulus nor unconditioned stimulus nor unconditioned stimulus are presented.7.Observational Learning: Cognitive learning that can occur simply by watching another persons behavior.8.Cognitive Learning: The learning of new skills and facts through focused attention and observation.9. 10. Memory: a psychological concept, a mental record of a past experiences that we carry around in our heads it is the ability to reproduce at some later time what we have experienced earlier.11.The Basic Memory Processes: Encoding: the change from something physical to something mental creates mental representation of actual events. Storage: the retention of the mental representation for later use. Retrieval: the ability to access the mental representation that was encoded and stored.12.The major levels of memory: Sensory memory: The brief lingering of a sensory impression that is experienced after a stimulus has been removed. Short-Term Memory: Memory for learned material over a brief retention interval. This is our hypothetical memory system for transient information. Long Term Memory: Those parts of the memory system that store vast amounts of information for such long periods of time that their limits are as yet undetermined.13.Proactive interference: Interference with memory for certain information that is attributable to other information learned at an earlier time. Retroactive Interference: The interference with memory of certain information that is attributable to other information learned at a later time.14. Primacy Effect: In learning the principle that information received first tends to be remembered better than later information which helps explain why first impressions are important.15.Recency Effects: In fr...

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