ales calls? Or will your message be tacked on a bulletin board?Decide what you want your readers to do after reading your message. Do you want your readers to ask for more information? Do you want some kind of a response? Do you want your readers to be able to contact you in person or over the telephone?Collect examples of effective designs. Decide what you like and do not like. Try to determine why one design is more appealing than another. What elements attract your attention? Let the designs you like be a catalyst to your own ideas.Creating the ContentThe most important goal in desktop publishing is to get the message across. Design is important because it increases the appeal of your document, but content is still the most important consideration. Create a document that communicates the message clearly to your intended audience.In analyzing your message, identify your goals and start organizing your material. Establish a hierarchy of importance among the items in your communication. Consider what items will be important to the reader, what will attract the readers attention, and what will spark enough interest for the reader to go on. Begin to think about the format or layout you want to follow. Clear and organized content combined with an attractive layout and design contribute to the effectiveness of your message....
