passes out the brochure, the catalog, and the booklet. But it doesn't work. No sales, no calls, no leads. What went wrong? Wrong color, wrong price, wrong market? Keep testing, the marketing books say, and one will eventually find out what went wrong. That's great for the big boys with deep pockets, but who is paying the bills? One is and one doesn't have the time or the money to wait for the answer. With a Web page, one can ask for feedback and get it instantaneously with no extra cost. An instant e-mail response can be built into Web pages and can get the answer while its fresh in one's customer's mind, without the cost and lack of response of business reply mail. Conclusion After detailed analyzing and studying of the effects and benefits of incorporating an e-commerce solution to an existing business, it is clear that an e-commerce solution will benefit the business in every aspect. The implementation of an e-commerce solution will generate a brand new revenue stream, expand the market exposure, and decrease the operation cost. Many Fortune 500 companies, such as Dell Computer Corp., have already adapted e-commerce into their business operation. As I have mentioned earlier, Dell Computer Corp. is currently generating over 1 million dollars in revenues from their web-site. Many well-known "brick & mortar" businesses are starting to establish their presence on the web. For example, Barnes & Noble Booksellers, the top book retailer in North America has just launched their web-site earlier this year following the success of Amazon.com. Amazon.com, the top book & music seller on the web, has been referred to have one of the most efficient business operation in the world today. Bibliography 1. "E-Commerce Times: Everything You Wanted to Know about Doing Business Online." E-Commerce Times. 1999. *http://www.ecommercetimes.com*. (9 August 1999). 2. "E-Marketer, Where Business Begins On-line." E-Marketer. 1999. *http://ww...
