abase and preprint server has all but obsolesced traditional journals in the area (Ginsparg, 1994). The actual end-users of the database prefer the high speed and open commentary possible with this model. However in other, more conservative and less technologically aware areas, traditional publishers may find a way to discredit full electronic publication efforts. This may end up leaving free journals like the EJS nothing more than a "sink for material of lesser quality" (Naylor and Harnad, 1994).In the second place we'll be needing to continually assess our position. This issue is much closer to home than our traditional areas of inquiry. Indeed, it strikes to the heart of our scholarly enterprise and their may be a tendency to overlook some key questions. For example, we may be caught starry eyed at the vast power of information technology and our ability to search the world from our home computer for research material. But we will need to known how the increased efficiency of research efforts effect publication standards used for advancement decisions once the administration catches on. I'll have more to say about this in the next section.Scholarly Skywriting and the Legacy of Marshall McLuhanElectronic journals should not and will not be mere clones of paper journals, ghosts in another medium. What we need, and what Psycoloquy will endeavor to help provide, are some dazzling demonstrations of the unique power of scholarly skywriting. I am convinced that once scholars have experienced it, they will become addicted for life, as I did. And once word gets out that there are some remarkable things happening in this medium, things that cannot be duplicated by any other means, these conditions will represent to the scholarly community and "offer they cannot refuse." We are then poised for a lightning-fast phase transition, again a unique feature of the scale and scope of this medium, one that will forever leave the land-based technology fa...
