of information technologies and while we may hope for a collectivization of the scholarly process, there is really no reason on earth to expect this process to be carried out as we'd like it to be. Thus we need to supplement and extend the analysis of IT in other sectors to include an examination of the publication enterprise more generally, and the scholarly processes more specifically. CONCLUSIONSComputer citizenship means knowing enough about the social, political, environmental, and military implications of computer technology to make personal and public choices. Even if we never learn how to "boot a disk." or haven't even heard that terminology, we must learn to be good citizens in the information age. In fact, these vast resources now dedicated to teaching computer use may simply be diverting us from a more important learning process (Siegel and Markoff, 1985).Society's direction did not change. Rather, it accelerated tendencies that had been at work for hundred of years. It deepened and extended the logic of the marketplace, and with it, the process of making all social life, including such basic components as time, space, and information, into marketable commodities. Computer communication appeared to bring nothing new because it simply accentuated certain tendencies - commodification, markets, money, quantification, surveillance, oversight, and control....(Mosco, 1989: 20)In 1984 Pacey wrote a book that discussed the social and ideological values that underpin technological discourse and the application of technology. In this work, he distinguished between the following three value systems: a) virtuosity values. b) economic values, c) and user or need values. Virtuosity values were those associated with adventure, the pursuit of technically sweet, high-tech, or big-tech solutions to problems, the construction of technology for its prestige value, an emphasis on the improvement of performance as a primary goal of technological i...