rnals where complex tables, math, graphics, and special characters need to be incorporated and where the labour required to incorporate these is intensive [11].The EJS is a good example of the far end of the cost-reduction spectrum. From the very start we have exploited the potential of the information technology to the limit. Although we have a letterhead, 99% of our correspondence is electronic. Papers are submitted and distributed for peer review electronically. Authors are informed of revisions and rejections electronically, and papers, once accepted, are formatted and typeset on my computer using software freely available through public domain, shareware, or the GNU public license.(15)Because I have the responsibility for copy editing, typesetting, production and distribution, I have been motivated to learn to program macros in various word processors and to learn the powerful programming language PERL. [12] I have thus been able to write scripts and programs that take over many of the menial tasks of publication like checking whether to see there are one or two spaces after each period. In this way I have reduced significantly the total amount of labour required to produce a single issue of the journal. If I were to give an estimate, I would probably say that it takes me 4 hours of editing and typesetting to produce one volume of our journal in both HTML and ASCII formats. And this without relaxing to far the aesthetic standards of our publication.I have to admit that so far the type setting requirements of the journal have been minimal. We have had to deal with few tables and no math formatting. In addition, except for one article by Cuneo (1995), there has been no attempt to fully exploit the multimedia capabilities of the WWW. However the capabilities of WWW are continually being expanded and there is every reason to believe that sociologists will begin to take full advantage of the capabilities for graphics, sound and even vid...