sory stimuli. It is impossible to respond to all the stimuli, so one is forced torestrict his or her attention to a few. Whatever we choose to see (comprehend) is classified as Signaland whatever we choose to emit is classified as Noise (Psychology 4). Apply this concept to the web. First and foremost, understand that memory and storage is not a significant factor in the computerworld, anymore. Scientists have learned to compress loads of information into very little space. Speedis not a factor, either. With the advent of cable-modems and other technologies, downloading anduploading is simply, a breeze. With opportunities like that, web is constantly enlarging in size with tonsof information from around the globe. Since there is such a constant increase in content, there will alsobe a constant increase in noise. Pinpointing the information that the user really needs will be the hardtask; eventually it will become impossible. The signs that I have mentioned are very much alive,today. Try searching for a specific topic on any of the leading search engines on the Internet. It isvery likely that the search engine will spit out over tens of thousands of hits, upon request; theinformation that is relevant to the search will be an elite few. According to this rate of the increase, itis possible that soon you will be given with millions of hits with no relevance to your liking. If nottomorrow, this is the near future! Since the quantity of the web is increasing at a fast pace, finding quality on the web can beequated to searching for a pin in a haystack - almost impossible! The clear database structure that theweb once upheld is not present in the scenario today. Users are lost in a soup of obscene, irrelevantjunk with a relatively small percent of valuable information, all adorned with a wide array of colorfuladvertisements on every corner. One might argue: everyone doesnt want the same content; what ifthe user is actu...
