s destination, will be paid by the purchaser (retail or wholesale), FOB destination.4.4 Impact on Existing ProductsSmartWave, Inc. is a start-up company organized for the purpose of developing the SmartWave product and related products and services. Accordingly, all engineering and manufacturing resources, production lines and machinery, warehousing, and corporate partners will have to be established and in place when needed.5.0 Risk AnalysisThe integration of a UPC scanner and a microwave oven's user interface and control system is a fairly simple task so the time and money invested would be at a minimal. This means that developing the product would be a low risk decision. This section explains the technical and marketing risks associated with the release of the SmartWave. 5.1 Market5.1.1 Changes in defined market - When the Smart-Wave is introduced into the market, current microwave oven producers will be forced to update their technology. This means that there will be a decline in the demand for standard microwave ovens and an increase in the demand for the new automated units. The price of standard microwave ovens will fall as the Smart-Wave becomes more popular. 5.2 Technology5.2.1Challenges in development, integration and costs5.2.1.1The control interface will need to be integrated with the barcode scanner.5.2.1.2A user interface will need to be developed for ease of use.5.2.1.3A comprehensive list of existing microwavable products from all major producers will need to be compiled.5.3 Competitive A. Existing competition - No microwave oven versions on the market are currently equipped with UPC Scanners; however, some models feature preset programs for cooking certain substances of a specified quantity.B. New competition - With the release of the first UPC Scanner equipped microwave oven, competition will be a major problem the first year or two of production. A professional and easily used interface will be crucial to win the res...
