products. Experts believed that Intel was spending over $100 million annually on promoting their name among consumers.3. Alliances with other industry leaders. The breakup of the old computer industry is what gave Intel its chance and made the mass-produced computer possible. The old computer industry was vertically aligned. Industries used to build their computers from bottom up. Now, these companies purchase products from other industries to build their computers. Because PCs contained components from so many different vendors, Grove believed industry participants in different horizontal specialties had to develop new products in parallel. Intel works with other industry leaders to develop new PC technologies, such as the PCI "bus", which has been widely adopted. This technology removes bottlenecks to provide greatly enhanced capabilities. They incorporate their chips into PC building blocks, such as, PC motherboards, to help computer manufacturers bring their products to the market faster. Intel also works closely with software developers to create rich applications, such as, PC video conferencing and animated 3D Web sites, that make the most of the power of Intel processors. Also, Intel is working with the U.S. Department of Energy to build the world's fastest computer supercomputers.As Intel introduced new generations of microprocessors, it was beneficial for Microsoft and other developers of operating systems and software to be ready to go to market with new software systems and products that capitalized on the speed of Intel's new processors. Andy Grove and Bill Gates began meeting in the 1980s to explore how their organizations can share information. Intel believes that if computers work better, do more, and are easier to use, more PCs will be sold and more Intel processors will be needed. As with any other strategy, it is necessary to evaluate performance and initiate adjustments in vision, long term direction, ob...
