ser may have about anything on the website. Also, the presence of a help desk would indicate that questions about the website could be answered, and if they could not, was there contact information that would point a user in the right direction.Finally, our last group of attributes included Products/ Selection/ Ability to Compare. Products and selection needed to be ample, including many alternatives to evaluate, including different airlines and lodging accommodations. C4. Weighting Scheme Reasons for specific weights can be understood from our preceeding description of the attributes.AttributeWeightEase of Use/ Usability/ Navigability/ Site Map.2Information Content/ Pricing Information/ Updates.2Appearance/ Layout/ Structure/ Consistency/ Graphics.15Buying Online/ Simplicity of Purchase/ Security .15Site Speed/ Download Time/ Reliability.1Site Support/ Help Desk.1Products/ Selection/ Ability to Compare.1 C5. Description of Benchmarked SitesExpedia.com is one of the market leading travel and hospitality sites on the web. The site allows reservation booking and online payments methods for members, yet you do not have to purchase anything to become a member. The site is well designed structurally with page tabs telling the customer which portion of the site they are in at all times. Graphics and other flashy multimedia are used sparingly, increasing the reliability and decreasing the download time for pages. Packages are automatically ranked by price once the member selects the destination and times of travel, information content is average due to a small amount of info about particular hotels, airlines etc. When evaluating the site an actual purchase could not be made so there was no way to tell whether a detailed itinerary was provided or how the online buying process and site support should be ranked. Overall the site was well organized, attractive, provided an adequate amount of information, was easy to navigate and responded qu...
