p to 55 pay-per-viewLess (50 or so)Video qualityBetterWorseAudio qualityBetterWorseService paymentA bit lessA bit moreMulti TV watchNeed additional receivers$90/eachNo further requirementTypical monthly cost$32Add $6 for ABC, CBS, NBC, Fox$30ProsnPowerful signalnCrystal clear picture qualitynCD quality soundnNo need to upgradenMore channelsnFull sport packagesnSmall 18-inch dish, no moving partsnOver 55 pay-per-view ChannelsnMost wide spreadnExtra outlets free except for installation cost $20nLow hook up fee, $20 ~ $30nInclude the local channelsnLimited channels - 35 ~ 40nReception is not as clear as satellite TVConsnNeed an antenna or cable TV to receive their local stationnExtra TV set required an extra satellite receivernAffected by rain fade, loose image when hard rain or snownNeed to pay additional for local channelsn$20 per month just for cable, not including programmingnThe rates never go down...only upnWire to deliver signal, may have interruptions Satellite TV vs. Satellite TVDirecTVDish NetworkManufacturerHughesEchosphereChannel capacity200 channels31 CD quality music channelsUp to 55 pay-per-view130 channels31 CD quality music channelsUp to 10 pay-per-viewDish18-inch18-inchSubscribers8.7 million (2000/6)4.3 million (2000/6)Multi TV watchNeed additional receivers$90/eachNeed additional receiversTypical monthly cost$32Add $6 for ABC, CBS, NBC, Fox$5 for second satellite receive$5 for programming on second TV set receiver, $20 maintenance feeInternational programmingUnavailableAvailableSport packagesMoreLessProsnMore channelsnFull sport packagesnMore pay-per-view ChannelsnProvide international programmingConsuDo not provide international programminguLess channelsuNo full sport packagesuLimited pay-per-view channels5.Marketing IssuesStill UnprofitableAs of 1999, there were more than 10 million DBS subscribers in the United States, up from 8 million in 1998 and 6 million in 1997. Thousands of viewers sign on every day, and indust...
