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tv advertising
  TV Advertising, Persuation or Deception?
.... Another recent innovation in TV advertising in the eighties has been the use of the 15 second spot (as opposed to the traditional 30 second format), and the 30 .... (2873 11 )

Impact of TV Advertising on Voter Behavior
.... (1989). Two sided versus one sided celebrity endorsements. Journal of Advertising 18: pp. 4 10. Lacayo, Richard. .... (1983). Turned on TV/turned off voters. .... (1973 8 )

Sales Marketing of Hard Liquor Through Television
.... As one critic of hard-sell youth-oriented TV advertising notes, "It takes a lot of energy, and a strong ideological viewpoint, to resist the seductions of .... (1060 4 )

The Mercedes commercial Nalysis
Using television advertising is one method marketers use to try and achieve these goals, even though some question the ability of TV advertising to affect .... (2044 8 )

Analysis on Marketing Fast Food
.... from the Action for Children's Television in the early 1970s to the 1974 FCC adoption of federal policies that restricted TV advertising during children's .... (1602 6 )

Marketing Campaign and Business
.... and do not take a critical approach towards them (22 percent); c) Uninvolved: the viewers who have absolutely no interest in TV advertising (22 percent); and d .... (1252 5 )

Guerrilla Marketing
.... They include some specific techniques (Levinson argues for the importance of TV advertising, though he acknowledges that this is more effective for those .... (1528 6 )

Advertising Bahamas Tourism
.... shows over the course of 12 months would run $9,360.00 (Low Cost, 1999: 1). Radio has also become a viable option to the escalating costs of TV advertising. .... (2426 10 )

The Influence of TV Advertisement to Viewers
.... Sociologists have made an impact on TV advertising by giving its producers access to data regarding relevant social trends and the values and lifestyles people .... (1546 6 )

Selling of the President 1968
.... McGinniss makes clear in his second chapter that he views the use of TV advertising as a different technique for an old process. .... (1070 4 )

Media Economics
.... So, too, does increased ticket sales to games, increased TV viewership, enormous media contracts, TV advertising, and corporate sponsorship and endorsement .... (2186 9 )

The Quickening Pace of American Lifestyles
.... Sociologists have made an impact on TV advertising by giving its producers access to data regarding relevant social trends and the values and lifestyles people .... (1526 6 )

TV Exposure and Children
.... a direct result of seeing a TV advertisement than were older children. Children under seven are particularly vulnerable to television advertising because they .... (2573 10 )

Argument on Advertising Encouraging Underage Drinking
.... 45 (4 November 1996): 28-32. Worsnop, Richard L. "Alcohol Advertising: Should Liquor Be Advertised on TV?" CQ Researcher 7 (14 March 1997): 219-239. (1344 5 )

Promoting TV and Internet to Children
.... than children. For many years, television advertising has been a primary marketing avenue for reaching children. Although children .... (1638 7 )

Seven Primary Corporate Strategies of Kraft Foods
.... would change to reggae, and the waiter would hold up the bottle of marinade and say, "Aye, monàMANGO!!" In addition to the TV advertising campaign, magazine .... (1411 6 )

Advertising Agencies
.... satellite, and other television delivery systems is a world of video-on-demand, pay-per-view, and subscription TV, none of which involve advertising as a .... (2277 9 )

The age of deregulation
.... Another recent innovation in TV advertising in the eighties has been the use of the 15 second spot (as opposed to the traditional 30 second format), and the 30 .... (2940 12 )

Forms of Advertising
.... Naturally, companies that engage in deceptive advertising have a number of reasons that they would prefer not to run an ad on nationwide TV stating that they .... (1294 5 )

World of Telecommunications: BT
.... In January of 1996 BT initiated its largest consumer marketing program ever, with both TV advertising and a direct mail campaign that delivered an .... (6119 24 )

Alternatives to Traditional Commercials
.... A third option would be to return to the in-program advertising concepts popular when TV first started out, where product advertising was integrated into the .... (527 2 )

Strategic Marketing Issue for TV Guide
.... For TV Guide, strategic marketing involves reaching that core segment of its readership by targeting not only its advertising but the magazine's format and its .... (1680 7 )

Advertising in Eastern Europe in the Contemporary Time Period
.... does become a viable 3K. Cote, "Soccer Offers TV Ads in East," Advertising Age, 61, 5 March 1990, 6. 4L. Wentz, and N. Giges, "McCann .... (1847 7 )

Advertising Effectiveness in Modern World
.... students who viewed sample ads classified into emotional or rational by advertising executives. .... validity of "prime time" as a key time period for TV ads, even .... (1515 6 )

The Culture of Advertising in Super Bowl
.... "Advertising or advocating?" Christian Science Monitor. .... "Flashpoint: Janet Jackson and Governmental regulation of TV." First Amendment Center. .... (723 3 )

Worldwide Success of Nike
.... TV advertising is a large part of NIKE's marketing success. Originally, NIKE became a billion-dollar company without television. .... (2024 8 )

Economic Industry Increase of NIKE Production
.... TV advertising is a large part of NIKE's marketing success. Originally, NIKE became a billion-dollar company without television. .... (2020 8 )

The US Brewing Industry
.... Long behind the advertising campaign budget of Anheuser Busch, even though Miller was first to use TV advertising to sell beer, SABMiller CEO Graham MacKay .... (2270 9 )

A Growing Industry: The Outdoor Advertising Association of America
.... since billboards are up for months at a time, whereas TV, newspapers, magazines and other types of media rely on repetition. E. Outdoor advertising has the .... (1303 5 )

Negative Influence of TV
.... McKibben emphasizes the consumer nature of TV, a medium based on advertising and sales, but far more important, which he also notes, is the "purchase" of .... (1413 6 )

 


 
   
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