Net Income US$ 965,125 US$ 2,895,900
Radio is the medium of preference for advertising in China because radio advertising in China is both cheap and effective (Goll, 1993, p. 16). Television, however, is gaining greater acceptance as an advertising medium in China but continues to trail print in popularity.
Rowe, M. (1992, April). Greening for dollars. Lodging and Hospitality, 48(4), 36-38.
The proposed American-style motel venture in Shanghai will be a 200 room facility. The rooms will be a mix of single-bed, double-bed, and suite styles. Complete meeting facilities, business services, food and beverage service facilities, translation services, interpreter services, communications facilities, currency changing facilities, and transportation facilities will be maintained by the proposed American-style motel venture in Shanghai.
The special enterprise zone concept is a procedure by which the Chinese accommodate foreign business entities on Chinese soil. Overall, regardless of the specific form of business ventures involving foreign entities, the Chinese have developed and implemented a counter trade framework within which all foreign trade must be accommodated.
City on the plain. (1995, 18 March). Economist, 334(7906), 18-19.
Occupancy management in the hotel industry increasingly is being characterized by the application of the concept of yield management, a procedure borrowed from the air transportation industry. Yield management is a tactic to increase revenues and profitability. Yield management is the process of establishing different prices for similar services and allocating those services in a way to maximize revenue. On an airline flight, a preliminary allocation of seats may be made among the various pricing alternatives to account for all of the seats on the flight. In an hotel environment, a preliminary allocation of rooms for a specific period may be made among the va