What is Proposal Methodology?
This survey consists of three parts. Part I includes demographic questions regarding gender, age, income level, number of years with the current financial institution, number of years with a previous financial institution, and other sources of financial information.

Part II contains a statement regarding wealth management sales. For this section the participant chooses between four possible statements ranging from "Strongly Agree" to "Strongly Disagree" to answer the following question: "I currently use wealth management products and services to obtain financial information and reach future financial goals."

Part III contains questions regarding mass media to determine its relationship with wealth management products. For this section the participant chooses between four possible statements ranging from "Strongly Agree" to "Strongly Disagree. Ex

 

mples of questions include: "I frequently rely on TV to gather financial information," "I frequently rely on radio to gather financial information," "I frequently rely on newspapers to gather financial information,ö "I frequently rely on the Internet to gather financial information,ö and "I frequently rely on other sources to gather financial information."

Subjects will be informed that their participation is voluntary and they may choose not to participate without negative repercussions. Confidentiality will be maintained with the use of identification numbers in place of names.

Descriptive statistics, including frequencies and distributions will be used to describe the sample. The Pearson correlation coefficient, "r," will be used to analyze the data and determine the relationship between mass media and wealth management sales. A correlation coefficient measures the linear relationship between the variables.

All subjects will be recruited on a volunteer basis according to availability. This convenience

 
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