According to Cloud (1988), the rate of attrition among "people of color" is large and increasing; this attrition rate is resulting in an achievement gap between whites and minorities which, if it persists will elevate already high unemployment levels and decrease income, health, longevity and other measures of well-being for one-third of the nation. Cloud states that these consequences, in turn, will affect American business and industry who need an increasing pool of well educated men and women.
The foregoing point has also been made by Nunez-Wormack (1989) who stated that America's economic future depends upon the ability of educators to keep minorities in school both at the high school and the college level. As she puts it:
Demographic trends indicate that the economy will be dependent on the contributions of minority workers who will comprise 60 percent of the labor force. (p.23)
When one considers that minorities do not comprise all of the college attrition but that rather attrition is also composed of a substantial number of white students (and that the baby-boom being over, student enrollment itself is decreasing), it can be seen that the development and implementation of effective retention programs are imperative. Thus, such programs w