Structure-Conduct-Performance
As a manufacturing company, Microsoft produces more than 22,000 software programs for 11 computer platforms in 22 computer languages and then converts them into 28 human languages.

In terms of marketing, Microsoft is one of the most aggressive marketers in the world (Johnson & Scholes, 1996).

In relation to the industry, Microsoft is Number 1 in the Software production industry, and is Number 2 in the distribution of Internet browsing software.

The growth prospects for Microsoft in the software industry, and in the computer industry in general are limitless, since the company has experienced an average annual growth of 28 percent, and Microsoft software controls 9 out of 10 computers in the world (Bank & Wilke, 1998).

The business philosophy of Microsoft can best be described as aggressive creativity. Although the company is facing charges of unfair competition, its founder, Bill Gates, is flexible in approach and willing to change (DeLong, 1998). The overall philosophy of Microsoft is quality and service.

Until recently, Microsoft could be said to "own" the computer PC Software market, but the advent of UNIX and other operating systems that can compete with Windows technology does pose a threat that the company is not ignoring (Postrel, 1997, 5).

The reason behind this is that businesses all o

 
 
3407
14
 
   
 
 
   
    Some topics in this essay  
 
    Share According | Johnson Scholes | Box Value | Penfield Jackson | Force Threat | Hamm Mendel | Solutions Framework | Five Forces | McDonalds Wal-Mart | Margin Employees | 00 00 | 00 00 00 | scholes 1996 | operating system | johnson scholes | solutions framework | wall street journal | los angeles | angeles times | justice department | five forces | los angeles times | johnson scholes 1996 | 1998 online | hamm mendel 1998 |  
   
 
 
 
   
    Get Better Grades!  
 
   
 
   
 
   
    Saved Papers  
 
    Save your essays here so you can locate them quickly!  
   
 
   
    Testimonials  
 
   
"I was in a real bind and your site helped me to come up with ideas for my paper."
Brian T.
 
"It's nice to be able to find information so quickly and easily."
Jillian T.
 
"I enjoy reading other writers papers to get their perspective on things. It makes writing my own paper so much easier."
Cindy A.
 
"I've used this site for 2 semesters and I'll be back next year for sure!"
Liz R.
 
"This site rocks! I got an A thanks to you helping with my writers block."
Sara B.
 
 
   
 
 
Copyright © 1999 - 2014 CollegeTermPapers.com. All Rights Reserved. DMCA