JOTUN Decorative Paint
These segmentation procedures were quickly followed by the introduction of behavioristic bases of segmentation, such as purchase occasion, benefits sought through purchase, user status, and several others.

An underlying premise of lifestyle marketing is that effective marketing is largely a matter of shaping viewpoints. Thus, lifestyle marketing focuses on customer differentiation to serve unique interests.

Artificial segmentations, such as age, tend to distort consumer interests, as different lifestyle desires and needs exist within such artificial groupings. Traditional socio-demographics are less and less helpful in predicting current and future consumer needs.

For JOTUN decorative paint, market segmentation needs to focus on female partner in households not b

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