Market Positioning for JOTUN Decorative Paint
With respect to quality, JOTUN decorative paints will be position at two levels - premium and high. Pricing for premium quality will be substantially higher than pricing for high quality.
Guarantee the quality and performance of the product
King, D. (1999). Identifying and keeping strategic, loyal and profitable Customers. Dublin, Ireland: Accounting and finance Department, National College of Ireland. Retrieved from the Internet 2005-12-05 at: http://www.mii.ie/ discuss.htm
cause they are women, but rather because women in Egypt make most of the decisions relative to the selection of decorative paints for use in the home. Thus, segmentation for JOTUN paint should focus on women who are partners in households and who are interested in actively participating in decisions related to