How Corporate Culture Existed
One of the interesting things about cultural influences is that they are almost automatic and tend to operate subconsciously. Individuals have enough to think about and struggle with in their daily lives without challenging culture. Granted, people are different and many do challenge social norms. But to the extent that values and beliefs can be conceptualized and internalized, a degree of stability, security and clarity if achieved. While individuals do not all hold the same values, a considerable overlap exists. The values and beliefs that are generally shared in a society form the social culture.

Corporate culture also consists of shared values and beliefs. However, some of these values may stem from the organization itself -- from the corporate mission and strategy, or the expecta-tions of leaders. When people join an organization, they usually accept the company's purpose, goals and rules as conditions of employment. To the extent that they accept these values, they supplement their personal values. Yet they may also continue to hold personal values which are not the values of the organization.

Studies of organizational values have shown that top execu-tives frequently have a major influence on shaping the organiza-tional culture, even when they do not project the values held by employees. In one study, employees were asked to identify the organizational values they considered to be most

 

?MDNM??FL? One of the difficulties in analyzing an organization's culture, or in attempting to manage cultural change within an organization, is that an organization rarely has a single culture. Each division, department, or work group can have its own set of values and assumptions and its own culture. This reality is known as "multiple" cultures or "subcultures."

To understand this relationship, Stanley M. Davis argues that it is important to distinguish between "guiding" and "daily" beliefs. Guiding beliefs are the philosophical foundation, the "roots and principles" upon which an organization is built, and they "rarely change." Daily beliefs are based on feelings about everyday behavior, how to deal with people, how to get by. Daily beliefs "are situational and change to meet circumstances." Guiding beliefs are used to form strategy, and are about "the way things ought to be." But daily beliefs are about "the way things are on a daily basis," and determine how and whether strategies get implemented. Both sets of beliefs are part of corporate culture, whether the two are in harmony or not.?FN1Stanley M. Davis, ?MDUL?Managing Corporate Culture?MDNM? (Cambridge: Ballinger Publishing Company, 1984) pp. 2-3.

 
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