"The Pirates of Silicon Valley" Film
The goal at Microsoft is to create a marketing mix that will differentiate its products from its competitors resulting in a larger market share, higher sales and more profits.

Pricing: Microsoft has historically had a system where its products are priced the same around the world. However, Microsoft is currently evaluating the possibility of offering its software at different price points around the world, signaling a possible departure from its unified global pricing practice. Edward Moltzen (2003) writes in Computer Reseller News that Microsoft is looking to address concerns about pricing disparities in its software. Many have complained about Dell Computers' price advantage over other manufacturers on Microsoft software (Moltzen, 2003). Microsoft is concerned that abandoning the unified global pricing program will result in buyers shopping around the world for the best price. At the same time, the company wants to make certain its products remain affordable to companies and individuals around the world which is part of the company's strategy to remain the leading software company in the world.

To address the problems that abandoning the unified pricing strategy would create, Microsoft is considering offering different prices for the different language editions of its products. Thus, a Mandarin version of Microsoft Office could have a different price from an Ara

 
 
1357
5
 
   
 
 
   
    Some topics in this essay  
 
    Ultimately Microsoft | Promotion Microsoft | Kenneth Hein | Price Promotion | Promotion Promotion | Dell Computers' | Bill Gates | Microsoft Xbox | Summary Microsoft's | Pricing Microsoft | marketing mix | microsoft products | microsoft's products | global pricing | hein 2002 | microsoft software | securities exchange commission | products distributed | computer reseller | company's products | moltzen 2003 | united securities exchange | unified global pricing |  
   
 
 
 
   
    Get Better Grades!  
 
   
 
   
 
   
    Saved Papers  
 
    Save your essays here so you can locate them quickly!  
   
 
   
    Testimonials  
 
   
"I was in a real bind and your site helped me to come up with ideas for my paper."
Brian T.
 
"It's nice to be able to find information so quickly and easily."
Jillian T.
 
"I enjoy reading other writers papers to get their perspective on things. It makes writing my own paper so much easier."
Cindy A.
 
"I've used this site for 2 semesters and I'll be back next year for sure!"
Liz R.
 
"This site rocks! I got an A thanks to you helping with my writers block."
Sara B.
 
 
   
 
 
Copyright © 1999 - 2014 CollegeTermPapers.com. All Rights Reserved. DMCA