I believe LaLanne's flashy moments of glory were the result of more than just wanting to be great. He wanted to make an impact on people with his message of eating right and staying in shape. His ability to perform great physical feats demonstrated the truth of his message to a country full of McDonald's-eating Americans that needed a bigger reason to give up junk food and start moving than "You really ought to do this." In essence, LaLanne is a fitness evangelist whose real purpose is to reach the people so that he can benefit them.
I have been tremendously inspired by Cornel West's (2008) oft-quoted remark, "You can't serve the people if you don't love the people." Like West, I want to serve people because I love them and care about them. Like LaLanne, I have a desire to change people's lives in the area of health and fitness as a means of serving them, and this desire has contributed to my personal growth. It has driven me to develop my own company, where I provide products and services that enable people to take control of their health and fitness and supply them with exceptional service and support. My Elite Personal Training program provides individualized training for my customers so that they can maximize their fitness, while the daily food regimen I have developed for them increases their health. I also provide free consultations, a service intended to give potential customers an opportunity to benefit from my company's offerings prior to making a financial commitment. In addition, I publish the Bespoke Weekly News, an e-newsletter that I send out to every client once a week to keep them informed about health-related news, fitness, food facts, nutrition, and well-being. These products and services are all part of my mission