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Fast Food Nation

5). This emphasis on the organization often leads to workers who receive no benefits, learn few skills, exercise little control over their workplace and float from job to job after only a few months (Schlosser, 2002, p. 6). Moreover, in rural and agricultural communities, these business practices have in some cases eliminated entire ways of life.

For instance, Schlosser suggests that the effect of corporate farming of potatoes in Idaho has been to bring these rural communities full circle to a previous time when farmers worked the land but did not own it (Schlosser, 2002, 118). He notes that even as American agricultural productivity increases, agricultural employment decreases (2002, p. 119). For example, he quotes Bert Moulton of the Potato Growers of Idaho who warns that "[i]f potato farmers don't band together, they'll wind up sharecroppers" (Schlosser, 2002, p. 119). This is essentially what has already happened to "chicken growers" for the large chicken processing companies. The processing companies provide the chickens, which the growers raise and then return to the companies. The growers depend directly upon the companies for their livelihoods and thus have very little power of the system or their income. They exist at the mercy of the companies' desires (Schlosser, 2002, p. 140-141).

But he also notes the careful and deliberate marketing strategies of entrepreneurs such as Walt Disney and Ra


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