Advantages and Disadvantages of Self-Publishing
An example is Adobe PageMaker 7, basically the standard software of publishers for interior book design and layout.

Considerable costs can be involved in the marketing and distribution of books, but these costs have been minimized through the use of the Internet for marketing, sales, and Printing on Demand (POD). In How to Start and Run a Small Book Publishing Company, Hupalo (2002) reveals ˘there are many options for producing books in smaller quantities using POD and digital printing technologies,÷ (58). Other costs can stem from administration, such as keeping track of orders, filling orders, and accounting. In The Publishing Game, author Fern Reiss (2002) reveals there are a number of options for every step in the book publishing process. With respect to costs, some of these options provide small book publishers with great savings in comparison to conventional alternatives. As Reiss (2001) explains, ˘For example, in setting up a record-keeping system, the options range from $10,000 specialized database programs for mid-sized publishers to $100 for accounting programs for smaller publishers to buying a notebook and recording sales in a paper journal,÷ (300).

Distribution is another aspect of publishing that must be considered in any business plan. Distribution can be achieved over through shipping individual orders from oneĂs home using an Express Mail service like FedEx or UPS, or distribution can occur through a major di

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