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George Lucas Enterprises

He also founded LucasArts Entertainment Company LLC, Lucas Digital Ltd. LLC, Lucas Licensing Ltd., and Lucas Learning Ltd.

George Lucas is the Chairman of the Board of Lucasfilm Ltd. and all of these companies which are subsidiaries under the Lucasfilm umbrella. In 1993 the company reorganized and spun off LucasArts, a video game developer, into a separate company. It also regrouped ILM and Skywalker Sound into a new company known as Lucas Digital Ltd. Until 2002, Lucas Digital, LucasArts Entertainment, and Lucas Licensing had been operating as independent companies. The company was reorganized and these became subsidiaries of Lucasfilm Ltd. The organizational chart is hierarchical.

Other people who make things happen and guide Lucasfilm Ltd. include:

Lucas Digital, President Jim Morris

LucasArts, President Simon Jeffery

SVP, Animation Development Patty Blau

Director of Management Marketing Steve Sansweet

Director of Special Programs Kathleen Holliday

MISSION, CORPORATE CULTURE & COMPENSATION

The mission of Lucasfilm Ltd. is to provide the highest quality film and video entertainment using innovation and technology to provide state of the art sound and digital entertainment for consumers.

The corporate culture at Skywalker Ranch is driven by its enigmatic founder. Technology drives the organization and the culture at Skywalker Ranch. Innovation, creativity, an

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George Lucas Enterprises. (1969, December 31). In LotsofEssays.com. Retrieved 17:15, October 24, 2014, from http://www.collegetermpapers.com/viewpaper/290.html
 
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