Television advertising is definitely the most expensive form of advertising available. Costs vary depending on the size of the audience reached and the time of airing. For example, during the SuperBowl, when millions of people are tuned in to the big game, it costs $43,000 per second or $1,3000.00 for a 30-second spot (Advertisers, 1996: 1). Yet, if one wants to advertise in a local market without regard to time aired, television advertising can be more reasonably priced. For instance, a special advertising package is available that includes production of the ad and airing once, two weekends a month, for sixty seconds on on

e local channel for $4,400 (Television, 1999: 1). Television advertising is also expensive because you often pay to advertise to huge numbers of people, many of whom are not within the target market you are seeking but elevate advertising rates nonetheless.

“Bahamasnet: A-Z Of Hotels In The Bahamas Islands.” (Jan. 11, 1999) http://www.bahamasnet.com/hotels.shtml pp. 1-7.

Higley, J. (March 16, 1998) “Marketing Equals ‘Net Results.” Vol. 213. Hotel & Motel Management. (38-39) 1-4.