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9th Season of NBC Television's Series "Law & Order"

Tartikoff therefore asked to see six scripts, and based on that, he ordered thirteen episodes. Wolf says that the network sales department hated the show the first year and that the show was proving to be a financial disaster, without enough advertising to pay for production. Wolf says, Then people started to recognize that we were dealing with real issues, presenting a forum for very disparate, controversial points of view on a lot of subjects. Eventually advertisers discovered a special market: people who didn't watch TV except for "Law & Order." And our ratings have been going up every year for the past four or five years (Armbrust et al. 51).

Wolf developed the idea originally as a legal show in a half-hour format for syndication. He changed the format because he believed that a legal show would not be popular, and he thought if he combined it with a cop show, it would have a better change. In truth, this is not the first time this format has been used on television, for there was a 90-minute ABC series called Arrest and Trial on for one season in 1963-1964. That series was a more common television format, however, and was not as legally rigorous as Law & Order has proven to be.

The program is produced by Wolf through an association with Universal Television. The series is not only successful in its timeslot on NBC but has


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