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The White Goods Market

Among the other factors of relevance in the segmentation of the white goods market are the following:

Per capita gross domestic product (GDP) measured according to the purchasing power parity (PPP) model (stated in US$): This measure provides an indicator of the relative capacity of residents of each of the member countries of the European Union to afford to purchase white goods.

Income distribution ù proportion of total GDP accruing to the middle 60 percent of the population of a country: This measure provides an indicator of the relative strength of the middle market segment for white goods in a country.

Income distribution ù proportion of total GDP accruing to the top 20 percent of a population of a country: This measure provides an indicator of the relative strength of the premium market segment for white goods in a country.

Educational attainment (stated in years of formal education completed): This measure provides an indicator of the relative strength of the green market segment of the white goods market.

Charts 1 through 4 (on the following pages) present comparative data for each of the European Community member states in relation to each of the above factors. The charts are as follows:

Chart 2 - Income Distribution ù Middle 60 % Share

Chart 3 - Income Distribution ù Top 20 % Share

The data presented in Chart 1 indicate that 11 of the 15 member countries have per capita GNP [PPP] levels that exceed a threshold of US$20,750 per year (World Bank, 2000). The four countries characterized by lower levels of annual per capita GNP [PPP] are as follows: Ireland ($US19,180), Spain (US$16,730), Portugal (US$15,147), and Greece (US$14,595). Of the 11 higher income countries, the highest is Denmark

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The White Goods Market. (1969, December 31). In LotsofEssays.com. Retrieved 01:16, June 24, 2017, from http://www.collegetermpapers.com/viewpaper/1303833787.html
 
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