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The White Goods Market

Among the other factors of relevance in the segmentation of the white goods market are the following:

Per capita gross domestic product (GDP) measured according to the purchasing power parity (PPP) model (stated in US$): This measure provides an indicator of the relative capacity of residents of each of the member countries of the European Union to afford to purchase white goods.

Income distribution proportion of total GDP accruing to the middle 60 percent of the population of a country: This measure provides an indicator of the relative strength of the middle market segment for white goods in a country.

Income distribution proportion of total GDP accruing to the top 20 percent of a population of a country: This measure provides an indicator of the relative strength of the premium market segment for white goods in a country.

Educational attainment (stated in years of formal education completed): This measure provides an indicator of the relative strength of the green market segment of the white goods market.

Charts 1 through 4 (on the following pages) present comparative data for each of the European Community member states in relation to each of the above factors. The charts are as follows:

Chart 2 - Income Distribution Middle 60 % Share

Chart 3 - Income Distribution Top 20 % Share

The data presented in Chart 1 indicate that 11 of the 15 member countries have per capita GNP [PPP] levels that exceed a threshold of US$20,750 per year (World Bank, 2000). The four countries characterized by lower levels of annual per capita GNP [PPP] are as follows: Ireland ($US19,180), Spain (US$16,730), Portugal (US$15,147), and Greece (US$14,595). Of the 11 higher income countries, the highest is Denmark

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The White Goods Market. (2000, January 01). In LotsofEssays.com. Retrieved 16:00, October 31, 2014, from http://www.collegetermpapers.com/viewpaper/1303833787.html
 
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