Nucor Corporation
While American companies were trying to stay out of bankruptcy, foreign steel markets desperately need to sell to the relatively open U.S. markets. At the same time, three European companies, FranceÆs USINOR, LuxembourgÆs Arbed SA, and SpainÆs Aceralia Corp, were merging to form the worldÆs largest steel company. Japanese companies NKK Corp. and Kanwasaki Steel Corp. were also talking of merging to become the second largest steel company in the world. These large companies would be in a position to out muscle the U.S. competitors. The largest U.S. company, U.S. Steel, was only the worldÆs eleventh largest, and would be pushed further back by these mergers.

The U.S. companies were faced with not only cheaper imports, but also rising energy costs at home, a weaker demand for steel, tougher environmental l

 

aws, and a changing cost structure among producers (Barnes and Tyler 244). The declining economy led to

reduced fuel costs, but also a reduced demand for automobiles, construction, and farm equipment. In March, 2001, Nucor made its first acquisition in years, buying a mini-mill in New York from Sumitomo Corp. It was cheaper to buy than to build plants in the challenged industry. Nucor took advantage of the downturn in the industry to take market share and invest in new facilities. In 2001, Nucor shipped a record tonnage of steel, yet profits were down by 30 percent: it was a bad year for Nucor.

In April, 2005, Business Week gave Nucor the top spot in this yearÆs BusinessWeek 50 (BusinessWeek). It notes how CEO Daniel R. DiMicco spent more than $1.1 billion since 2001 to buy up 10 steel plants, taking advantage of the downturn in the steel indus

 
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