˘The Interview.÷ TIME. 27 December 2004/3 January 2005: 44-45.
One other way the authorĂs appeal to reason is by giving examples of how ˘ordinary÷ politicians conduct a campaign then go to great lengths to describe how Bush did exactly the opposite ű leaving the reader to reach just one conclusion: if Bush is not ordinary, then he must be ˘extraordinary.÷
In appealing to the readerĂs reason ű the logos ű Dickerson and Gibbs utilize statistics to compare BushĂs presidency to those of his predecessors. One particularly effective way they do that is by citing statistics that defy logic ű that argue why Bush should not have been re-elected: Bush had only a 53 percent approval rating in December ű the lowest December rating for a re-elected President in GallupĂs history (32); a below 50 percent approval rating late in the campaign; and 60 percent of Americans thinking the country was on the wrong track (46). By citing these statistics, the reader must agree that anyone who, statistically, should not have won the election, but did anyway, is worthy of being named Per