Objectivity means that the speaker "is open-minded, impartial, and appears to view evidence and arguments in an unbiased manner" (Hamilton and Parker 418). This description certainly does not apply to a sports agent, but the agent can appear objective by listening to and discussing all viewpoints. Organizational rank confers a degree of trustworthiness on the individual holding a high rank, though Hamilton and Parker says this may be less important than the other factors (Hamilton and Parker 418). Maguire has a certain position when he is part of the larger company in the beginning of the film, but when he goes off on his own, even though he is then the highest officer in the new company, he has to prove himself to create a reputation for trustworthiness which will then reflect on his position in the new company. Being fired thus places him at a disadvantage as far as trustworthiness is concerned.
Sincerity stands as the second quality cited by Pierson, and within spirit he includes the interpersonal communication that takes place between Maguire and those around him:
Make personal values the cornerstone and bedrock of the mission. Customers and employees want to be proud of the organizations on which they expend their money, time, talent and energy. The easiest way to capture that pride is to identify the things these stakeholders value and then look for ways to incorporate them into the mission (Bart 57).
Steinberg, Leigh. "The Role of Sports Agents." The Business of Professional Sports, Paul D. Staudohar and James A. Mangan (eds.), 247-263.
Empathy is the next characteristic cited by Pierson, and this means the ability to put yourself in the place of the other person. Jerry seems to have lost this ability in the beginning but by the end of the film he has developed the ability to understand how the other person feels and, more importantly, to care. This allows Jerry to make connections he was unable to make before: "Jerry is able to underst