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Strengths, Weaknesses, Opportunities, and Threats

The company also began aggressive expansion and investment in Asia, spending $3 million on initial efforts. Expansion into other European areas soon followed. This eliminated a variety of costs associated stemming from overseas tariffs.

By cutting costs on materials and by cutting tariff costs, Catorade managed to become the low-cost industry leader while still providing consumers with value and offering them a wider selection of footwear than anyone else in the industry. Costs were further cut by reducing production levels in Texas, where labor and other costs were historically high. This move was combined with spending an additional $2 million on further expansion in Asia. In year 14 the company invested $5 million in innovation technologies to automate manufacturing, ordering, warehousing and shipping functions. The competitive strategies relying on innovation technologies were modeled after Benetton...

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Strengths, Weaknesses, Opportunities, and Threats. (1969, December 31). In Retrieved 03:29, December 05, 2016, from
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