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Marketing Mix for the HEV

The promotion of the product has to take into account the possibility of product modifications as well as considering promotional programs, distribution channels, and e-business in China. Therefore, the design of the promotional campaign will be flexible, based on a modular approach with sections that can be changed out if modifications are introduced. Car-makers doing business in China need to bring their own established distribution channels with them. In fact, ChinaĂs automotive industry policy (AIP) ˘calls on Chinese enterprises to team up only with foreign firms with "sufficient" management know-how, product development capability, and technology, as well as independent distribution channels and adequate f

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Marketing Mix for the HEV. (1969, December 31). In LotsofEssays.com. Retrieved 07:19, October 24, 2014, from http://www.collegetermpapers.com/viewpaper/2517.html
 
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