• 2 Pages
  • 529 Words

Create a new account

It's simple, and free.

Marketing Mix for the HEV

The promotion of the product has to take into account the possibility of product modifications as well as considering promotional programs, distribution channels, and e-business in China. Therefore, the design of the promotional campaign will be flexible, based on a modular approach with sections that can be changed out if modifications are introduced. Car-makers doing business in China need to bring their own established distribution channels with them. In fact, ChinaĂs automotive industry policy (AIP) ˘calls on Chinese enterprises to team up only with foreign firms with "sufficient" management know-how, product development capability, and technology, as well as independent distribution channels and adequate f


Page 1 of 2 Next >

More on Marketing Mix for the HEV...

APA     MLA     Chicago
Marketing Mix for the HEV. (1969, December 31). In Retrieved 01:54, October 23, 2014, from
Copyright © 1999 - 2014 All Rights Reserved. DMCA