The Marketing Mix for the Hybrid Electric Vehicle
The promotion of the product has to take into account the possibility of product modifications as well as considering promotional programs, distribution channels, and e-business in China. Therefore, the design of the promotional campaign will be flexible, based on a modular approach with sections that can be changed out if modifications are introduced. Car-makers doing business in China need to bring their own established distribution channels with them. In fact, ChinaĂs automotive industry policy (AIP) ˘calls on Chinese enterprises to team up only with foreign firms with "sufficient" management know-how, product development capability, and technology, as well as independent distribution channels and adequate f

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    Two÷ Determining | Volkswagen Overall | HEV China | Retrieved August | Market÷ Market | Corp FDC¨a | Vehicle HEV | Loan Guarantees | Finance Corporation | retrieved august | august 4 | august 4 2005 | retrieved august 4 | 4 2005 | Car Market | website retrieved august | website retrieved | distribution channels | financing loan guarantees | defies slump | global economy¨part | loan guarantees projects | car market | sources financing | china's car |  
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