Companies engaging in e-commerce must follow the same basic laws as so-called traditional companies. That is, they must assume a certain structure¨corporation, partnership, proprietorship¨pay taxes, keep books and follow discrimination laws in their hiring practices, among other requirements. There are, however, certain unique aspects of e-business that result in additional legal responsibilities being placed on companies that operate in this market.
For example, e-commerce companies may well transact business on a global level. Once, this was reserved only for the largest organizations that could build an infrastructure that supported international trade. The Internet makes it possible to reach customers around the world. This means that companies must be aware of local laws and regulations regarding what can¨and cannot¨be sold to consumers in particular countries. In addition, privacy issues are not only ethical but also legal issues, and companies must confront these, as well. Marketing to minors is covered by both domestic and international laws, as is the marketing of pornography (Michael, 2004).