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Latest Economic Trends Via Internet Marketing

Abacus used information from direct marketers and catalog companies to create a centralized database; ostensibly, this allowed it member companies to target marketing materials more accurately to consumers. When that capability was combined with DirectClick's capabilities, however, it became possible for the company to merge purchase history with online surfing history. Again, the stated goal was the more effective targeting of marketing material, but privacy advocates were concerned that having a single database containing such information could easily lead to abuse through distribution to third parties. More recently, Abacus has focused on co-operative mailing lists, which are less intrusive but which still trade in individuals' personal data (Krol, 2003).

Ethical problems can also arise with regard to how companies target consumers, particularly when those consumers are children. Children are considered particularly vulnerable to advertising because they lack the sophistication that makes adults...

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Latest Economic Trends Via Internet Marketing. (1969, December 31). In Retrieved 17:16, December 02, 2016, from
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