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Pricing in information Technology Markets

For example, Quasar could bundle products to differentiate itself from competitors. It could invest more heavily in advertising, or Quasar could try to exploit a difference such as the speed or quality of its PCs to justify the price differential. However, the recommendation to Quasar would be to adopt a profit skimming pricing strategy initially. By the time the market has matured and the marketplace is subject to pure competition, the economies of scale, brand recognition and market share Quasar will have should allow it to compete successfully.


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Pricing in information Technology Markets. (1969, December 31). In Retrieved 07:28, May 29, 2016, from
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